In the biggest ever deal in its history, Dell, the PC giant of yesteryear, but now a mere shadow of its former self, agreed to buy Perot
Systems, an IT services firm, in a deal valued at $3.9 bn. The acquisition is
perceived to be the most prominent move by the Round Rock, Texas-based
firm, away from its core personal-computer business, which is in the whirlpool
of dwindling profits as it has been consistently losing market share to
competitors for the last few years, which saw it first lose its market leadership
position to HP a few years back, and now has to be content as the No. 3 player, as it
recently lost the 2nd spot to Taiwanese
rival, Acer. While rivals have been chipping away at its market share,
Dell's cause has also not been helped by falling PC prices, coupled with shifting
consumer preference towards designer and trendy notebooks where Dell has been
a slow adopter, and the recent worldwide economic slowdown which has
forced customers, particularly businesses, a key customer segment for Dell, to
postpone purchases. Even the founder-CEO, Michael Dell, who earned the
distinction of being the youngest American CEO ever to enter the Fortune 500 in 1992 and who returned at the helm
of the company's affairs in January 2007, has failed to reverse the fall in the
fortune of the company, which was once an undisputed leader of the PC
segment, thanks to its revolutionary `direct-to-consumer' business model. However,
after having dominated the PC landscape during the 1980s and the 1990s, the
ferocious cost-cutter, the sobriquet Dell earned due to its practice of
maintaining zero or lean inventory always, has been struggling to regain its old glory.
But the key question is: Can the comeback CEO put his PC
machine back on track after having suffered reverses in the last 2-3 years? Dell,
who launched his namesake company from his university's dorm room in
1984 when he was barely 19 years old, has not given up and is pinning hopes on
a series of cost-cutting measures including layoffs and a slew of acquisitions
to regain the past glory. The acquisition of Perot is seen as a major attempt in
that direction, as the company strives to transform itself from being a
pure manufacturing player to an integrated IT services provider.
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